2026
Future of Partnerships
Ecosystem-Led Growth Is Now Core to GTM and Most Marketers Aren’t Prepared
Ecosystem-Led Growth Is Now Core to GTM and Most Marketers Aren’t Prepared
Ecosystem-Led Growth Is Now Core to GTM and Most Marketers Aren’t Prepared
This playbook helps B2B marketers understand the role partnerships
and ecosystems now play in driving buyer confidence, pipeline, and revenue.
This playbook helps B2B marketers understand the role partnerships
and ecosystems now play in driving buyer confidence, pipeline, and revenue.
Free. No Email Required
The Market Shift
The Market Shift
The Market Shift
Most B2B Marketers Weren’t Trained
Most B2B Marketers Weren’t Trained
for This Shift
Most B2B Marketers Weren’t Trained for This Shift
for This Shift
Demand generation, content, paid media, and lifecycle marketing
are familiar territory for most B2B teams. Partnership ecosystems
usually sit somewhere else, owned by another team, discussed
in another meeting, measured differently.
Demand generation, content, paid media,
and lifecycle marketing are familiar territory for most B2B teams. Partnership ecosystems usually sit somewhere else, owned by another team, discussed in another meeting, measured differently.
Demand generation, content, paid media,
and lifecycle marketing are familiar territory for most B2B teams. Partnership ecosystems usually sit somewhere else, owned by another team, discussed in another meeting, measured differently.
Yet buyers increasingly evaluate integrations, partner credibility, and ecosystem fit before they talk to sales. This creates a growing gap between how marketing operates today and how buying decisions are actually made. This playbook exists to help close that gap.
Yet buyers increasingly evaluate integrations, partner credibility, and ecosystem fit before they talk to sales. This creates a growing gap between how marketing operates today and how buying decisions are actually made.
This playbook exists to help close that gap.
What's Driving
What's Driving
What's Driving
the Shift
the Shift
the Shift
Buyers research ecosystems as a signal of trust
Buyers research ecosystems as a signal of trust
Buyers research ecosystems as a signal of trust
Partners influence deal velocity and deal size
Partners influence deal velocity and deal size
Partners influence deal velocity and deal size
AI-driven discovery surfaces ecosystems, not just brands
AI-driven discovery surfaces ecosystems,
not just brands
AI-driven discovery surfaces ecosystems,
not just brands
Our Approach
Our Approach
Our Approach
Built to Educate,
Not Overwhelm
Built to Educate,
Not Overwhelm
Built to Educate, Not Overwhelm
At Bonobee, we work at the intersection of marketing, partnerships, and revenue.
At Bonobee, we work at the intersection
of marketing, partnerships, and revenue.
At Bonobee, we work at the intersection of marketing, partnerships, and revenue.
This playbook was created to help B2B marketers and partnership teams build
a shared understanding of ecosystem-led growth, using clear language, practical frameworks, and real operating logic.
This playbook was created to help B2B marketers and partnership teams build
a shared understanding of ecosystem-led growth, using clear language,
practical frameworks, and real operating logic.
No hype. No buzzwords. Just clarity.
No hype. No buzzwords. Just clarity.
Inside the Playbook
Inside the Playbook
Inside the Playbook
A Clear Framework
For Ecosystem-Led Growth
For Ecosystem-Led Growth
For Ecosystem-Led Growth
Understand the Shift
Why ecosystems now influence buyer confidence and deal outcomes.
Understand the Shift
Why ecosystems now influence buyer confidence and deal outcomes.
Understand the Shift
Why ecosystems now influence buyer confidence and deal outcomes.
See How It Works
How partnerships connect marketing, sales, and product in practice.
See How It Works
How partnerships connect marketing, sales, and product in practice.
See How It Works
How partnerships connect marketing, sales, and product in practice.
Measure What Matters
The metrics marketers use to explain ecosystem impact in language leadership already trusts.
Measure What Matters
The metrics marketers use to explain ecosystem impact in language leadership already trusts.
Measure What Matters
The metrics marketers use to explain ecosystem impact in language leadership already trusts.
What B2B
What B2B
What B2B
Marketers will Learn
Marketers will Learn
Marketers will Learn
How to integrate ecosystem-led growth into your existing GTM strategy
How to integrate ecosystem-led growth into your existing GTM strategy
How to integrate ecosystem-led growth
into your existing GTM strategy
How marketing and partnerships teams work together
in practice
How marketing and partnerships teams work together in practice
How marketing and partnerships teams
work together in practice
How partnership ecosystems influence pipeline
and revenue
How partnership ecosystems influence pipeline and revenue
How partnership ecosystems influence pipeline and revenue
How to explain ecosystem impact clearly to leadership
How to explain ecosystem impact clearly to leadership
How to explain ecosystem impact
clearly to leadership
How partner marketplaces increase visibility and credibility
How partner marketplaces increase visibility and credibility
How partner marketplaces increase
visibility and credibility
Become a Part of Us
Start Learning How
Ecosystems Shape Growth
Free. No email required.
Become a Part of Us
Start Learning How
Ecosystems Shape Growth
Free. No email required.
Become a Part of Us